Martin Totev

Hello! and hi! đź‘‹
I am a business developer and product designer, and I like to solve problems that digital services face without compromising the experience of its users or the company's business objectives.

You can always reach me at hi@martintotev.com đź“­ and here is my CV đź“„ for those of you interested.

Profile

I am an experienced, self-motivated business development and project manager with various projects as a reference. I was responsible for expanding the partner network, bringing new projects, and converting engagements into successful business relationships. I also had the opportunity to manage the product delivery to one of the largest American suppliers of infotainment modules to vehicle manufacturers. I value teamwork, collaboration and productive discussions as I believe in the Luo proverb, “Alone a youth runs fast, with an elder slow, but together they go far”. In my free time, I like to run and hike on trails, challenge myself by learning to code or relax with a good movie.

Work

VP of North American operations

AUTOCRYPT 2018 - Current

I have been a part of the company since it was a new technology business unit of Penta Security Systems. As one of the early members, I collaborated with various departments to develop a successful business and pipeline strategy to engage a notoriously conservative market. I helped build and maintain relationships with potential clients and key partners that grew into full-scale projects and business relationships. Through market research and analysis, I was involved in the establishment of the company's European and North American wings.

General roles and responsibilities:

  • Business development, pre-sales and account management of major clients.
  • Establish new relationships with potential business partners and maintain existing ones.
  • Develop business plans and market engagement strategies based on market research.
  • Respond to RFIs and RFQs by developing the necessary response documentation.
  • Create and maintain product-related introduction slide decks and sales kits.

Product Designer and Business Developer

Code and Associates 2015 - 2018

As a product designer and business developer, I provided product consulting and design services based on market trend analysis and research to develop state-of-the-art multi-functional equipment for a city-use-oriented small-scale tractor. I designed the multi-functional equipment to be a unique selling point and bring new business opportunities to the client by extending their reach to new markets previously unreachable with traditional farming equipment.

General roles and responsibilities:

  • Developing and implementing strategies to identify new market opportunities, build partnerships and alliances, and identify potential new products or services.
  • Managing the product design process, from conceptualisation and ideation to prototyping and testing. Working closely with other members of the design team, as well as stakeholders, to ensure that the product meets the design and quality standards and requirements.
  • Ensure that the product design aligns with the client's overall business strategy and goals by developing and implementing a product roadmap that outlines the steps necessary to complete the project.

Project portfolio

Project overview:

Software delivery and integration support of cybersecurity software for vehicle-to-vehicle communications modules with vehicles are expected to be on the market in late 2025.

Roles and Responsibilities:

  • Develop and implement project plans, including timelines and milestones, task prioritisation and delivery management.
  • Ensure that the project aligns with the company's overall business objectives and strategy by identifying project risks and issues and implementing appropriate measures to mitigate them.
  • Collaborate with the R&D team and stakeholders to ensure the project is proceeding per the agreed timeline.
  • Monitor and track project performance and progress and provide regular updates and reports on the project status and progress to the internal and external stakeholders.
  • Provide guidance and support to the project team members and ensure they have the necessary skills, knowledge, and resources to complete their tasks effectively.
  • Communicate and coordinate with the project stakeholders and R&D team to ensure the project is delivered successfully.

Project overview:

Software delivery and integration support of cybersecurity software for vehicle-to-vehicle communications.

Roles and Responsibilities:

  • Develop sales strategies and plans to secure evaluation license agreements with several renown Japanese automotive parts suppliers (Tier 1 suppliers).
  • Identify and engage with potential contact related to the relevant technology and/or business.
  • Prepare and deliver presentations and pitches and negotiate the terms and conditions of the agreements.
  • Collaborating with the product planning, R&D, and other relevant teams and stakeholders to ensure the successful delivery of the agreements.
  • Monitor and track the agreements' performance and progress and provide regular reports to the senior management team and the OEM suppliers.

Project overview:

Delivery and integration of Connected Vehicle Public Key Infrastructure back-end and integration with existing cloud services.

Roles and Responsibilities:

  • Develop a plan to respond to the deployment request for information in time and precision to satisfy the requirements of the vehicle OEM.
  • Conduct analysis to understand the needs and requirements of the vehicle OEM.
  • Maintain relationships with the stakeholders involved in the proposal and project.
  • Prepare and deliver presentations and documentation to the vehicle OEM while considering whether the requested information aligns with the OEM's needs.
  • Collaborating with the development team and other stakeholders to ensure the proposal is accurate and aligned with the capabilities of the company for a successful project award.

Connect

UI Kit

A Google Material Design based UI Kit, with “icons”, “buttons” and “toast”. So much “toast” you could feed a country! Symbols within symbols within symbols for easy-to-use overrides. If you want to know more about this design I did a few years ago, check this Medium post and any feedback would be much appreciated!